Your Brain on Potato Chips

Or, more accurately, a rat's brain on potato chips.  Last week, PLoS One available a very appealing paper by Dr. Tobias Hoch and colleagues on come again? Happens in a rat's brain what time it is exposed to a highly palatable/rewarding food (1).  Rats, like humans, overconsume highly satisfactory foods even what time they're satisfied on a reduced amount of satisfactory foods (2), and feeding rats a variety of satisfactory person unwanted items foods is solitary of the for the most part in effect ways to make plump them (3).  Since the brain directs all behaviors, food consumption is an set phrase of brain commotion patterns.  So come again? Is the brain commotion pattern to facilitate leads to the overconsumption of a highly satisfactory and rewarding food?